Fraunhofer IIS will exhibit latest advancements in automotive audio at the 2019 AES International Conference on Automotive Audio. The main focus will be on discrete immersive 3D audio playback with MPEG-H in an Audi Q8 equipped with a series Symphoria sound system. For the first time it will be possible to hear sound from every direction in a car, exactly as it was intended by the content creator. In addition, our experts will demonstrate two exciting technologies of the Sonamic product family in a VW Golf.
The latest 3.0 version of Fraunhofer Symphoria comes with the ability to play back and render discrete immersive 3D sound. With the announcement of the 360 Reality Audio initiative at CES 2019 from Sony, music listening will soon see its first signs of shift from current 2-channel stereo to truly immersive 3D audio. Immersive audio formats such as MPEG-H that powers 360 Reality Audio, make it possible for artists and music creators to create a 360-degree musical experience. When listeners play back the resulting content, they can enjoy being immersed in sound from every direction. Having access to a premium content source will undoubtedly improve the consumer experience of music in cars even further and therefore drive demand for premium sound systems.
The topic of “Immersive Audio Listening Experience in Cars – the Future of Music” will also be discussed in the keynote session of Dr. Bernhard Grill, director of Fraunhofer IIS with focus on Audio and Media Technologies.
Fraunhofer Symphoria is the best solution for 3D sound in cars. The Fraunhofer Sonamic product family extends the automotive product range by offering numerous other enhancements to the in-vehicle entertainment system. On display at the Automotive AES are two exciting members of this product family: Sonamic Panorama offers a completely new and intense surround sound experience and is able to unveil details hidden in the stereo signal. This technology has been optimized for small, compact and midsize vehicles and will be presented in a VW Golf. The second solution that will be shown in this car is Sonamic Loudness which assures a consistent volume level while switching between different audio sources.
The event will be held from September 11 to 13 at the Audi Driving Experience Center in Neuburg an der Donau, Germany. More information on the program and registration for the show is available online at http://www.aes.org/conferences/2019/automotive/.
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