Brazil moves DTV+ into commercial launch in time for the Soccer World Championship – and brings MPEG‑H Audio to the forefront. The new one-of-a-kind system enables immersive, interactive, and personalized viewing, with live sports set to showcase next‑generation broadcast capabilities at scale.
Globo Showcases MPEG-H Audio and Brazil’s Next Generation TV 3.0 during Major Sports Event
Following the successful TV 3.0 proof of concept during the 2022 football tournament in Qatar, Globo, the largest media company in Latin America, is taking the next step towards the introduction of TV 3.0, Brazil’s next-generation broadcast system, which is currently being developed by the SBTVD Forum.
