Integrating immersive and personalized audio into live broadcast workflows at scale: At the SWR3 ESC Party, German public broadcaster Südwestrundfunk (SWR) conducted a real-world proof of concept to evaluate MPEG-H Audio in a live production environment.
360 Reality Audio Immersive Music Services and Devices Announced with MPEG-H
If you listen to your favorite song and suddenly get the feeling you’re hearing it for the first time, diving into the music and being surrounded by the musicians, it might be that you’re listening to 360 Reality Audio. This new immersive music format, based on MPEG-H Audio technology, brings artists and their fans closer together than ever before. Music has never been so real and so immersive. At the official launch event in New York on October 15, Sony introduced the new music...
